Imagine the car industry would tomorrow set up a similar campaign as the UK music industry did in the Eighties with their “home taping is killing music” campaign. This automobile campaign’s tagline could then be: “Car sharing is killing engineering”, possibly re-using a similar black-and-white composite stencil visual, complete with a jolly roger featuring a […]
User journeys on the web turn longer and longer, consideration cycles take loop ways, buyers are constantly looking for bargains, buying alternatives are evaluated constantly, information on alternative products are collected at the point of sale. Things have turned rather complicated on the web these days. Users’ information retrieval patterns turn more and more situational. […]
1. You fail to recognize that your web site is disconnected from your business. 2. You want all things different, but nothing to change. 3. You don’t know why your web site even exists. 4. You believe that your web site content attracts customers. 5. You hope you are buying the right technology with the […]
Contrary to popular belief – and contrary to the recently started controversial discussions about “Catvertising” and “Kittywood” (more on that topic a bit further down in this post) it is a widely ignored fact that searches for <<dog>> or <<“dog video”>> outnumber the searches for <<cat>> or <<“cat video”>>. So: why the hell is everybody […]
The longer I am working with symbol analytics (of which Web Analytics happens to only be a small sub set) the less I can understand the form of obsession people have with their Web Analytics tools. To put it bluntly: you’re not concerned about your car as a tool – it hosts five seats and […]