“You jump into the mirror / and you’re invisible” (Kate Bush) In March 2012, I have pulled myself into a one-year experiment on search engine visibility: for the introductory slide of a presentation about Web Analytics I googled my name to see whether any of my work as a Strategist/Analytics expert would be visible. Not […]
1. You fail to recognize that your web site is disconnected from your business. 2. You want all things different, but nothing to change. 3. You don’t know why your web site even exists. 4. You believe that your web site content attracts customers. 5. You hope you are buying the right technology with the […]
Contrary to popular belief – and contrary to the recently started controversial discussions about “Catvertising” and “Kittywood” (more on that topic a bit further down in this post) it is a widely ignored fact that searches for <<dog>> or <<“dog video”>> outnumber the searches for <<cat>> or <<“cat video”>>. So: why the hell is everybody […]
The term originally refers to landscape architecture, where it is describing a path in a park or green field that isn’t designed by the architects, but is created by people finding their own trails. They usually manifest as short-cut foot paths, eroding away the sward, and are often fought with fences and signs: “Keep off […]
If we compare the traditional industry corporation with a contemporary network organization we certainly will find more differences than similarities. If we, however, were to compare that same industry corporation with a traditional modern organization (like: an army), we supposedly would find more similarities than differences. The classical way of tackling these comparison problems were […]