On trying to be invisible

“You jump into the mirror / and you’re invisible” (Kate Bush) In March 2012, I have pulled myself into a one-year experiment on search engine visibility: for the introductory slide of a presentation about Web Analytics I googled my name to see whether any of my work as a Strategist/Analytics expert would be visible. Not […]

“Dogs” vs. “Cats”, or: if you don’t read this article, we’ll shoot this dog!

Contrary to popular belief – and contrary to the recently started controversial discussions about “Catvertising” and “Kittywood” (more on that topic a bit further down in this post) it is a widely ignored fact that searches for <<dog>> or <<“dog video”>> outnumber the searches for <<cat>> or <<“cat video”>>. So: why the hell is everybody […]

Desire paths

The term originally refers to landscape architecture, where it is describing a path in a park or green field that isn’t designed by the architects, but is created by people finding their own trails. They usually manifest as short-cut foot paths, eroding away the sward, and are often fought with fences and signs: “Keep off […]

Web Analytics and the era of control

If we compare the traditional industry corporation with a contemporary network organization we certainly will find more differences than similarities. If we, however, were to compare that same industry corporation with a traditional modern organization (like: an army), we supposedly would find more similarities than differences. The classical way of tackling these comparison problems were […]