Sebastian has published a post recently, where he wraps us the recently emerging discussion about the dominance of “content silos built by a handful of big commercial players”. The ease of publication that has been built into systems like Facebook, Twitter, Tumblr, Medium and the like, comes with a loss of control and ownership for […]
Ever since I started working with Web Analytics in 2005, I was getting occasional questions about the “correct” setup of a Web Analytics tool. In retrospect, the answer I had been giving was not considered satisfactory too often. It mostly came along the lines of: “It depends on what you want to know.” – which […]
Depending on whom you ask, Big data is solving a variety of problems. As the UN Global Pulse initiative sees it, big data allows “…decision makers to track development progress, improve social protection, and understand where existing policies and programmes require adjustment.” [Big Data for Development: Challenges & Opportunities, p4, May 2012. Download PDF]. Big […]
Every once in a while (about once a week or so) I am asked to take a good look at a bad website. In quite many cases, I find myself looking at a large corporation’s B2B website then (of a listed company, often). Over the years, I must have looked at around three hundred of […]
User journeys on the web turn longer and longer, consideration cycles take loop ways, buyers are constantly looking for bargains, buying alternatives are evaluated constantly, information on alternative products are collected at the point of sale. Things have turned rather complicated on the web these days. Users’ information retrieval patterns turn more and more situational. […]