1. You fail to recognize that your web site is disconnected from your business.
2. You want all things different, but nothing to change.
3. You don’t know why your web site even exists.
4. You believe that your web site content attracts customers.
5. You hope you are buying the right technology with the redesign.
6. You think you don’t need a concept.
7. You are producing all content in-house.
8. You aim at outsourcing content maintenance.
9. You think your business is essentially the same as twenty years ago – just with computers.
10. You consider to establish a Web Analytics culture in your company through monthly reporting of web site visits, visitors, and page views.